The time has come for the Cleveland Guardians to join many other Major League Baseball teams in having a jersey patch partner on their uniform. The team made the announcement via a clever baseball themed tweet that Marathon will be their jersey partner beginning on July 3rd. The deal will run through the 2026 season.
There has been speculation for quiite some time that a jersey patch was coming and that speculation proved true. While jersey ads do have a tendency to be less than pleasing from an aesthetic standpiont and have even led to certain teams and advertising partners redesigning the patch to fit the team's color scheme better.
The good thing for this patch is at least the colors in the Marathon logo and Guardians uniforms are in the same color family. This makes the ad fit better and not look out of place like the Mets' first attempt with their jersey ad. The colors pop just enough that the ad is clearly visible and separate from the rest of the jersey, but is not a distraction either. This should be the goal for any future ad placements by the Guardians and teams in other sports as well. Compliment the uniform, but exist as a different entity in the layout of the uniform.
While jersey ads are not incredibly popular, it is a very important part of the business side of the sports world. Teams are always looking at new revenue streams and a jersey patch was always inevitable. Every other part of the ballpark experience has been monetized in one way or the other, the final frontier of the jersey patch is simply a natural move for the Guardians.