Clevelinks: Indians Will Offer In-Market Streaming for First Time
During the last week’s owners meetings in Dallas, Major League Baseball comissioner Rob Manfred announced that 15 regional sports networks would offer in-market live streaming for the next three years. The Cleveland Indians were among these teams, as were 14 other markets that use FOX as their regional provider.
This means that anyone with a cable package that would be able to watch from home can now log in via their phones, tablets or computers to view the game from anywhere. As long as they are authenticated as being in-market and logged in, games are now accessible on any mobile device. Previously, there was no way to stream games.
It’s a great step for MLB’s outdated media system, which hasn’t exactly done a great job of keeping up with changes in the way people watch sports. But the league still has ways to improve. With so many people “cutting the cord” and going cableless, the league must find a way to tap into the streaming market without featuring in-market blackouts. MLB.tv is great for those who live outside of the Tribe’s market, but it’s useless to the majority of Cleveland fans who live in the area.
Kudos to baseball for working out this arrangement, but they still have a long way to go to fully catch up to where their audience is in 2015.
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